The Edit

WHAT IS PARABEN-FREE SHAMPOO?One of our frequently asked questions is 'what is paraben-free shampoo?'. As more people move to clean beauty, they want to understand what separates clean products from y … read more

Hair density refers to the number of individual strands of hair on your head and is measured by counting the number of hair strands present in one square inch of the scalp. On average 2,200 strands of … read more

We all know how annoying it can be when your new hair colour seems to be fading out too quickly. There are a lot of factors that can affect how your colour fades, as well as a couple of remarkab … read more

Is your hair looking a little dull and lifeless? A lot of things can result in a loss of shine; it could be from environmental factors like too much sun, or perhaps you're using products that ar … read more

Sometimes, we all need a detox. Detoxing means ridding yourself of 'toxins' or unhealthy substances to feel healthy, fresh, and confident. We talk a lot about detoxing our bodies, but what … read more

There are many reasons your hair may feel dry and damaged; over-processing with bleach or frequently styling your hair with heat tools are most commonly thought of as reasons why, but your … read more

It's been a great year at FFØR. Thanks to your continued support, many of our ethically sourced, clean beauty products have been nominated for international awards. We have been fort … read more

BEST HAIR PRODUCTS FOR BLEACHED HAIR Bleach is the ultimate tool for lightening up your hair. It's a miracle product for getting your hair to a perfect base colour for hair dye so you can … read more

whether you are a long term user of vegan hair products or are researching to make the shift to cruelty-free haircare, we have you covered at FFØR. We are proud to have some of the b … read more

It's important to take time for yourself and prioritise self-care, whether that be a home workout, a relaxing bath, or whatever helps you to feel good. Ensuring you are drinking enough water, ge … read more

As Seen In VogueDid you see our bestselling Re:Move Yellow Shampoo featured in the December issue of British Vogue? We’re excited to have been asked to be included in Vogue’s “Sleigh Queen” Camp … read more

WHAT ARE THE MARIE CLAIRE HAIR AWARDS  Making their debut in 2017, the Marie Claire hair awards were created to share the best of the best with Marie Claire readers. A team of indust … read more