Purify:ACV Cleanse


An award-winning and paraben free clarifying shampoo. Designed to detoxify the hair and scalp, washing away product build-up without stripping colour or natural oils, this gentle cleansing shampoo is the perfect pre-wash purifying treatment to leave hair feeling healthy, shiny and restored to its natural best. Perfect for use as a pre-colour treatment.


Winning a bronze award for Best Ethical Product at the Global Green Beauty Awards 2022, this cruelty-free hair cleansing treatment is 100% sulphate free and paraben free, and contains 95% naturally derived ingredients.

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95% Naturally Derived Ingredients

100% Vegan

Colour Protect Complex

Up to 100% PCR materials

Sulfate Free

Cruelty Free

Mineral Oil Free

No Synthetic Colours

Gluten Free

Natural Fragrance

Ethically Sourced Ingredients

Fully Recyclable Bottle & Label

How to use?

Apply to wet hair at the root, massage then rinse thoroughly. Follow with your normal shampoo and conditioner.

Who is it for?

Whether your hair is normal, dry or a combination, this shampoo is suited to all types, especially those needing a detox and prone to product build-up.


Key Ingredients

Apple Cider Vinegar

Helps balance the pH of hair & helps sooth dry/irritated scalps

Organic Vetiver Oil

Has antiseptic properties which are beneficial to hair

Organic Bergamot Oil

Helps to revitalise scalp and hair

Aqua (Water), Coco-Glucoside, Lauryl Glucoside, Citric Acid, Acetic Acid (Apple Cider Vinegar), Glycerin, Xanthan Gum, Aloe Barbadensis Leaf Juice, Organic Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Organic Vetiveria Zizanoides (Vetiver) Root Oil, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Soy Protein, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Oryza Sativa (Rice) Extract, Gluconolactone, Calcium Gluconate, Butylene Glycol, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Butyloctanol, Parfum (Fragrance), Limonene, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol.

Delivery Information

What are the UK delivery options and costs?

All our UK orders are sent out via Whistl.

UK Standard Delivery is £3.99 or free on orders over £30.

  • Please allow up to 2-3 working days from the time the goods leave our warehouse
  • Tracking information will be made available to you directly from the courier so that you can follow the progress of your delivery
  • This option does not guarantee delivery on a specific date
  • Goods will be left in a safe location if you are not available to receive the delivery

What are the International delivery options and costs?

Unfortunately at this time, we do not offer International shipping.

Can I return an item after purchasing?

We hope you will be happy with every FFOR product.

Should you have a returns request please email hello@fforhair.com

Works Well With