Peppermint - Sustaining Rural Livelihoods in India

In the rich, rain-nourished soils of northern India, peppermint does more than lend its cool, uplifting aroma - it supports farming communities and the land they care for. This fast-growing crop provides smallholder families with vital income through multiple harvests each year, creating stability even between food seasons. From one plant, both pure peppermint oil and cooling menthol crystals are made, ensuring nothing goes to waste and honouring the craft of the farmers.

Sourced with intention and respect, our peppermint encourages sustainable practices, nurtures healthy soils, and ensures families are fairly compensated - beauty that refreshes more than just your hair, rooted in community and care.

We’re committed to supporting communities through every ingredient we source. By partnering with smallholder peppermint farmers in India, we ensure they’re paid fairly, work sustainably, and have the support they need to provide stability for their families. Through community-first farming, we nurture both the people and the land, helping traditions and livelihoods thrive for generations.

By sourcing peppermint responsibly, we support the communities who grow it and protect the land. Sustainable practices restore soil and prevent erosion, so every harvest benefits people and planet. Every drop of peppermint nourishes more than your hair - it nurtures a healthier future.

Sustainability is at the heart of everything we do. From responsibly sourced ingredients to recyclable packaging, our commitment to caring for the planet means you can enjoy every product with a clean conscience - because looking after your hair shouldn’t come at the Earth’s expense.