FFØR's 2025
Thank You 2025!
It’s been a busy and truly brilliant year for us at FFØR! From exciting new launches and creative partnerships to inspiring moments shared in salon spaces and meaningful work within our community, each chapter has helped shape who we are today.
As we take a moment to reflect on the highlights and celebrate the growth we’ve achieved together, we’re incredibly grateful to every stylist, stockist, and supporter who played a part in making this year so special.
Launched New Products
We launched our 100 Series to deliver professional, precision-engineered high-lift colour, developed to meet the demands of the salon environment. Formulated for reliable performance, it achieves salon-quality results with exceptional lift, clarity, and vibrancy, ensuring long-lasting, luminous shades with every application.
Created content in Salons
FFØR spent time with our professional community in their own salon spaces, capturing authentic moments and creating content that truly reflected their craft. By working within the environments where their artistry comes to life every day, we were able to celebrate their skill, creativity, and individuality, while naturally showcasing the launch of our new kit in action. The result was content that felt genuine, collaborative, and rooted in real salon experience.
Launched our Beyond Hair Campaign
The shoot was a celebration of creativity, our professional community, and sustainability at its core. Every detail was thoughtfully considered through an eco-conscious lens, from the clothing selections to the makeup choices - ensuring the creative vision aligned with our commitment to responsible practices. The result was a shoot that not only showcased artistry and collaboration but also reflected the values that guide FFØR and the wider professional hair community.
Ashleigh Hodges joins FFØR
We’re excited to welcome Ashleigh Hodges to the FFØR family as our brand ambassador. Known for her exceptional talent, creative vision, and dedication to her craft, Ashleigh brings both inspiration and authenticity to everything she does. Her genuine love of hair, combined with her commitment to education and innovation, makes her a natural fit for FFØR as we continue to support and empower professional stylists through every project and collaboration.
Attended Key Industry Events
FFØR attended Cosmoprof Bologna and Salon International, connecting with our professional community and celebrating salon artistry on a global stage. These events gave us the opportunity to exchange ideas, share inspiration, and immerse ourselves in the creativity and innovation shaping the future of the industry worldwide.
