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Dispelling Beauty Stereotypes

Without realising it, so many commonly used words and actions can affect our relationship with our hair.

Short hair is masculine, long hair is feminine, red heads are fiery and blondes aren’t the brightest. Society may see fit to categorise individuals based on their hair, but here at FFØR we dispel beauty stereotypes. Our products suit a range of hair types and styles, because we believe there is beauty in difference. We want to leave these stereotypes behind and positively embrace the power of natural hair.

At FFØR, we will be championing natural beauty using these three principles:

Honesty, Inclusivity, and Mindfulness.
That means embracing reality, not ideals or unattainable hair standards. We will be inclusive of ethnicities, ages, genders, and hair types – showcasing the natural beauty of diversity and what makes us truly unique. Finally, we will be mindful of positive and healthy beauty standards, because empowering our FFØR family to be confidently authentic is central to our ethos.

Part of being hair positive is dispelling stereotypes and supporting self-expression of every kind. So whatever hair type, texture, colour, or cut – our range of products can work magic on your locks, no matter your style.

For hair that loves to be styled by hot tools and is in need of heat rescue, we’ve made our Re:Plenish Mask, Show:Off Leave In Spray and Inner:Strength Personalisation Drops to recondition and revive your hair back to life. That way, you can wear your hair as you like and never worry about damage. For naturally textured hair our Re:Nourish range , Pre:Curl Primer and Super:Fly Fix Gel will leave your curls and coils feeling nourished, bouncy and defined – so you can feel as free as your hair. If you’re struggling to achieve volume naturally and want to step away from damaging alternatives like extensions and heat styling our Re:Vamp range and Full:Flex Foam plump the hair follicle for a natural boost. 

We want you to feel like you can rise and shine every day while embracing your hair’s natural beauty and every form of self-expression.

Because your hair always deserves your love, naturally.

Our Values 4/5:

Ethically responsible