Discover the FFØR philosophy
FFØR is the brainchild of a team of impassioned, environmentally friendly hairstylists and chemists, who strived to develop a haircare range that creates professional, beautiful results — while remaining ethical along the way.
Manufactured in the UK, this is a range providing the best possible care for your hair, and our planet. We believe in fusing nature with science to create formulas that deliver, while reducing our environmental footprint and banishing beauty stereotypes. It’s a philosophy we hold true, and lives within our name which stands for Free From | Original | Real. This means we can proudly say that we are 100% vegan, cruelty-free, gluten free and formulated without the use of parabens, sulphates, mineral oil and synthetic fragrances. FFØR is on PETA’S Beauty Without Bunnies list, a mark of excellence that recognises FFØR’s efforts to ensure all products within the range are cruelty-free and 100% vegan. Such a prestigious certification brings FFØR closer to realising its ambition as a brand that champions ethical values without compromising results, now recognised by the figurehead of the animal rights movement.
Our mission is clear – champion sustainability and change behaviour within the professional haircare industry without compromising creativity, innovation and exceptional hair. All while living by our ethos:
Environmentally aware in everything we do. Transparent and truthful. 100% vegan and cruelty free. Ethically sourced ingredients in fully recyclable bottles, jars, tubes, made from PCR materials.
We believe in natural beauty. We are supportive of beauty without stereotypes. We believe in beautiful hair, in offering formulas that care for hair and support self-expression.
We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We do everything we can to be as environmentally, ethically, morally and sustainably responsible as it’s possible to be. Great hair without disrespecting the planet.