Hair density refers to the number of individual strands of hair on your head and is measured by counting the number of hair strands present in one square inch of the scalp. On average 2,200 strands of hair are found in one square inch of scalp. This means, the denser your hair is, the thicker and more volumised your hair looks & feels. 


There are many genetic and environmental variables that can impact your hair’s growth pattern and volume, including: 

1.      Genes
Hair colour, texture & thickness is primarily determined by one’s genetics. Your genes can also play a part in your hair’s condition, growth pattern, and how often you create new hair follicles. 

2.      Stress
High levels of stress are often linked to hair thinning, slower hair growth, bald spots, or your body’s ability to produce new hair strands.

3.      Hormonal Changes 
Lifeless, thinning hair can also be the result of a hormonal imbalance. Events such as pregnancy, giving birth, or coming off of birth control can cause changes in hair’s appearance and texture. 

4.      Excessive styling 
Hair damage caused by extreme heat, tight hair ties or not using suitable products for your hair type can have a significant impact on the overall thickness, condition, and shine of your hair. 

5.      Environmental Factors
Pollution, sun damage, and humidity have the potential to stress out your hair follicles and impact growth. To help combat the impact on your hair, it is important to choose products that are free from parabens and sulfates. Click here to find out more about the benefits of using a sulphate free shampoo.

At FFØR we have developed a range specific to targeting flat, thinning hair. Formulated with naturally sourced, sustainably harvested ingredients, this hair volumising range consists of a shampoo, conditioner, and volumising spray. This trio of volume-boosting products is fuelled by a powerhouse of superfood ingredients and is enriched with a blend of organic bergamot and vetiver. The following three simple steps will enable you to achieve next-level volume and long-lasting fullness for you hair. 

Step 1: 
Firstly it is important to remove any product build-up from the scalp. We would recommend using a exfoliating scalp scrub such as our Purfy:ACV Cleanse. Following this, shampoo & condition your hair using products that are specifically designed to maximise volume. Our Re:Vamp volumisng Shampoo is formulated to thicken all hair types and provide a boost in volume from the root to tip, while our nourishing Re:Vamp volumisng Conditioner helps moisturise hair from the follicles and provides a luscious finish. 

Step 2:
Using a volumising styling product will help you elevate your hair’s natural volume. The latest addition to our award-winning care range Re:Vamp volumising Spray, injects volume and body, to give enviable fullness and movement. Our technical educator, Shu-Lan Cheung explains the benefits of using our new volumising spray: “For fuller-looking hair, Re:Vamp Volumising Spray is an essential part of your styling routine. Designed to give volume by plumping the hair strands without weighing them down, it smooths the individual strands whilst adding shine for naturally beautiful, volumised hair”. 

Step 3:
When styling fine, flat hair it is important to create as much lift at the root as possible. Before you blow-dry your hair, let it air dry as much as possible to protect it from excessive heat. And don’t forget to use a heat protector spray, such as our Pro:Tect Smoothing Mist which won Best Heat Protector at the 2022 Marie Claire Hair Award. When drying your hair, flip your head upside down to create the ultimate root lift. Finally, section your hair and use a round brush to pull the hair up from the root – this will help you achieve incredible volume and a beautiful bouncy finish. 

If you have any questions about FFØR, our products, or our ingredients, please feel free to contact us. We’re always happy to answer customer queries and give advice when we can.

Are your locks looking a little flat and lifeless? Lacking volume, fullness and texture? Don’t worry, we have you covered! Read how to quickly inject volume into your hair. 

One of our frequently asked questions is 'what is paraben-free shampoo?'. As more people move to clean beauty, they want to understand what separates clean products from your run-of-the-mill hair care products. 

In this article, we'll explore what 'parabens' are, why they're used, and why it's best to avoid them when it comes to hair care. We'll also discuss the ethical and physical benefits of using paraben-free shampoo. Let's explore! Need to get in touch with us? We're always happy to answer your questions. You can find our contact information by clicking here. 

Parabens are a type of chemical that are generally used as preservatives. They are made up of synthetic esters of para-hydroxybenzoic acid and are water-soluble. 

They're one of the most common chemicals found in beauty products, including hair care products. They are usually added as an anti-fungal device to give products a longer shelf life than they would have naturally. 

There has been a long conversation about how bad parabens are for your health. Like most synthetic chemicals, they have been proven to have negative effects on the skin and body, some of which can include:

The main issue with chemicals such as parabens is that most side effects will show up after sustained use – so you may not notice an issue until months after using a product. Especially in women, there have been reports of paraben-dense products causing disturbances to hormones such as oestrogen after sustained usage. 

Clean beauty is a movement towards using natural, ethically sourced ingredients. Natural ingredients will still nourish and care for your hair to give you beautiful results, they just work in a slightly different way.

Here at FFØR, we never compromise on clean beauty. All our hair products are paraben free and free from harsh or harmful chemicals that could damage your hair or irritate your scalp. 

Our paraben-free shampoos contain high-quality natural ingredients which are intensely nourishing and won’t strip your hair of its natural oils. Some of our favourite ingredients to use are: 

●       Organic Bergamot – helps revitalise the scalp and hair.

●       Organic Vetivert – contains antiseptic properties. 

●       Sunflower Seed Oil – Helps protect hair colour from fading & against free radical damage.

●       Organic Peppermint Oil– Invigorating & cooling for dry scalps.

●       Organic Cinnamon Bark Oil – Deeply moisturising for hair.

Clean beauty is about enhancing the natural properties that keep your hair looking fresh and healthy, not replacing them with chemicals. 

What are the benefits of Paraben Free Shampoos? 

Switching to a paraben-free shampoo will help you enhance your hair's condition & shine, with natural ingredients instead of synthetic chemicals. While chemical products can provide quick results, natural products can provide sustained results. Some other benefits include:

●       Sustainability – a benefit to using ethically sourced natural ingredients is that they're more sustainable. Adding more chemicals when making synthetic products can damage your hair and the environment. 

●       Animal Welfare – a lot of chemical products are tested on animals. Here at FFØR, we're a PETA-certified brand, and would never harm animals in the production of our products. 

●       Hair Health – you wouldn't want to put layers of chemicals on your skin, so why would you put them on your hair? Chemicals can start to strip the hair of its natural oils over time, whereas natural ingredients help to retain them. 

●       Scalp Health – natural ingredients are kinder to your skin and scalp, and can even be beneficial if you suffer from dandruff or eczema. 

You can contact us by clicking here if you have any questions about our products or services. Our friendly team is always happy to help point you in the right direction. 

It’s important to understand what goes into your hair products. Learn about making the switch to paraben-free shampoos with FFØR. Explore clean beauty now!

We all know how annoying it can be when your new hair colour seems to be fading out too quickly. There are a lot of factors that can affect how your colour fades, as well as a couple of remarkable products which can help you to keep your hair colour fresher for longer, including specially formulated colour conditioning masks.

In this blog, we'll explore why your hair dye may be fading quickly and suggest some new products you can try to help keep your hair colour looking vibrant.

The amount of time that hair dye lasts can depend on a number of factors including the type of dye and how often you wash your hair. Semi-permanent dye usually lasts around 4-6 weeks or 12 washes. So, if you wash your hair twice a week, you may get about a month and a half before your dye fades; if you wash more than that, it may fade much quicker. You may also find that standard store-bought box dyes don't last as long as a professional colour done by a colourist in a salon.

FFØR’s professional Hair Colours are ammonia free, 100% vegan, cruelty-free, gluten-free and created without SLES/SLS. They're also created with our unique Colour Protect Complex to penetrate deep into the hair fibre to provide long-lasting, beautiful colour.

If you're a professional looking for more information on our Hair Colours, get in touch. 

Revive Colour With Hair Colour Conditioning Masks

If you want to keep your hair colour fresher for longer, it is worth using products that not only help prevent colour fade but can give your hair colour a temporary colour boost. A colour conditioning mask is the perfect option to do this. These types of masks will not only deeply condition and moisturise but will give a boost of colour to keep hair looking vibrant for longer.

Our new Re:Fresh Colour Bond Masks, which feature RE:FFØRM Bonding Technology, are the ideal solution for helping refresh your hair colour. These peptide-infused masks not only boost and help keep your colour fresh, but they also help to maintain your hair’s health between dyes by working to repair hair bonds.

This not only builds strength from the inside and improves shine, but helps to prevent damage from future dyes and lighteners.

The benefits of RE:FFØRM Bonding Technology:

Protects hair against heat, urban pollution and UV damage.

Helps repair chemically treated (or bleached) hair.

Boosts hair dye colour between salon visits.

Restores the strength of bleached hair, so you can dye your hair again without worrying about breakage.

Reduces frizz and fly-aways leaving you with shiny, healthy hair.

To use our colour-enhancing masks, shampoo your hair and then towel-dry gently. Wearing gloves to protect your skin from pigment, apply the mask to the hair & comb through for even distribution. Leave on for approximately 5 to 10 minutes, then rinse out thoroughly.

We offer our Re:Fresh Colour Bond Mask in various colours. As they deposit small amounts of pigment to boost your hair colour, they can also give a nice hint of colour to light hair or enhance naturally coloured hair of a similar tone. The colours we offer include:

Ice blonde – much like a powerful toner, ice blonde will help to give light hair a blonde-boost, or extremely light, bleached hair a soft purple tone.

Violet – Violet can give lightened hair a pop of bright purple or darker shades a stylish purple hue.

Copper – ideal for giving a boost to naturally red or auburn hair, or giving a copper tint to brown or blonde hair colours.

Ruby – made to enrich the colours in red hair or give a rich red shimmer to other hair colours.

Berry – a beautiful berry red tone to add some vibrance to natural or dyed red hair or give lightened hair a pop of bold pink/red.

Espresso – gives dark brown hair a rich, brown tone, or lightened hair a deeper coffee-rich tone. 

Our FFØR colour-enhancing conditioning masks are vegan, cruelty-free, and full of natural ingredients. Here at FFØR, we're passionate about creating naturally derived formulas that cut out the harsh chemicals and parabens you find in most products. We create high-quality vegan products that leave your hair looking refreshed and healthy. You can read more about our commitment to sustainable beauty here.

Need to get in touch with us? We're always happy to answer your questions. You can find our contact information by clicking here. 

There are a lot of factors that can affect how hair colour fades, as well as a couple of remarkable products which can help keep hair colour fresher for longer, including specially formulated colour conditioning masks...

How To Keep Hair Colour Fresher For Longer

Is your hair looking a little dull and lifeless? A lot of things can result in a loss of shine; it could be from environmental factors like too much sun, or perhaps you're using products that are stripping the natural oils from your hair and making it appear duller. 

Products containing natural ingredients can help you to restore shine to your hair by giving it some much-needed hydration and nourishment. In this guide, we'll help you troubleshoot your dull hair and suggest some of the best products to restore shine. Bring back your shimmer today!

A super simple way to enhance your hair's shine is to use a shine spray. Our Super:Shine Gloss Mist is the ultimate tool for giving a glass-like shine to your hair. It's incredibly easy to apply – all you have to do is spray it on to dry, styled hair and let it work its magic.

Super:Shine is infused with naturally harvested Bergamot and Vetivert which helps to target frizz and leave all hair types with a glimmering, glossy finish. Bertholletia Excelsa Seed oil also adds instant shine and leaves your hair feeling soft, supple and deeply nourished. The combination of naturally derived ingredients helps to create a product which is just as great for your hair's health as it is for its appearance.

Like all of our FFØR products, our shine spray is completely vegan, cruelty-free, packed full of natural ingredients, and packaged nicely in a 100% recyclable bottle!

Did you know that shampoo and conditioner can be some of the best hair products to restore shine? Using a nutrient-rich shampoo and conditioner helps to give your hair the nutrients it needs to get stronger, thicker and healthier. Healthier hair is naturally shiner – you can't get perfectly shiny locks if your hair is dry and damaged. Why not take a look at our:

Re:Nourish Shampoo – our Re:Nourish shampoo helps to cleanse the hair without stripping it of any of its natural oils. Its gentle vegan formula will help to enhance your natural hair texture and draw out the shine.

Re:Nourish Conditioner – the natural orange and cinnamon extract in Re:Nourish gives your hair the important nutrients & moisture it needs to be strong and hydrated – it'll have your hair looking supple and shiny after every wash. We're also very excited to announce that our Re:Nourish Conditioner won Gold at this year's Global Clean Beauty Awards for being the best natural conditioner!

Purify:ACV Cleanse – Purify:AVC is a cleansing shampoo which works to rid your hair of product build-up without stripping it of its natural oils. If you think your hair might be lacking shine due to product build-up, this helpful shampoo could be the thing you need to restore your shimmer.

FFØR is a completely vegan and cruelty-free brand. We're committed to using only ethical processes to create our formulas and are constantly taking steps to be more sustainable. If you have any questions for us, you can contact us here. We're always happy to help guide you however we can!

A lot of things can result in a loss of shine; it could be from environmental factors like too much sun, or perhaps you're using products that are stripping the natural oils from your hair and making it appear duller...

Sometimes, we all need a detox. Detoxing means ridding yourself of 'toxins' or unhealthy substances to feel healthy, fresh, and confident. We talk a lot about detoxing our bodies, but what about our hair?

With all the different styling products we put in our hair and the pollution we walk through every day our hair can benefit massively from regular detoxing treatment. Just like how we nourish our bodies with healthy foods and drinks during a detox, our hair can use some care too!

In between salon visits, there are many ways to care for your hair from the comfort of your own home. We've put together some tips and tricks for using our FFØR Hair products for a much-needed hair detox.

No matter what type of lifestyle you lead, your hair will be subject to various toxins from the environment and the products you use on it. Even products such as hair oils that can be great for your hair have the potential to create a 'build-up' over time or if used too regularly.

Our Purify:ACV Cleanse has been designed to detoxify the hair and scalp, washing away product build-up but not stripping colour or the healthy natural oils that your scalp produces.

Formulated with organic Bergamot and Vetivert, this cleansing shampoo is the perfect pre-wash purifying treatment to leave hair feeling like it's been restored to its very best state. Are you thinking of colouring your hair?  Purify:ACV Cleanse is the perfect pre-colouring treatment to restore your hair.

If you prefer using a scalp cleanser, then make sure to check out our Purify:Scalp Cleanse sugar scrub, which will help exfoliate away any product build-up you might have. It is both gentle & nourishing as well as a great detoxer for your scalp. 

Detoxing your hair can be as simple as switching to a kind-to-hair combo that revives and reinvigorates your hair. Take a long shower, steam away your worries, and renourish your locks with our FFØR Hair Re:Nourish Shampoo and Conditioner.

Start by massaging our Re:Nourish Shampoo onto wet hair, focusing on your roots. Our shampoo has been specially formulated to nourish from root to tip, replenishing your hair with essential vitamins, so it looks fresh and hydrated. It contains orange and cinnamon; two natural products known to be deeply moisturising and stimulating. 

Give your hair an extra treat and follow up with our award-winning Re:Nourish Conditioner for optimal results. Our vegan-friendly formula will leave your hair looking smooth and shiny, and the natural fragrances will have you smelling amazing all day long.

Need to undo some damage? When shampoo and conditioner aren't quite enough to revive your hair, you may want to turn to a deep conditioning treatment or mask to detoxify your locks.

Our Re:Plenish hair mask is intensely nourishing for your hair. Its moisture-rich formula conditions hair deeply to ensure that no strand is left untouched; it'll help seal your split ends and protect hair from frizz and flyaways.

Re:Plenish is fully vegan and free from harmful chemicals. Much like some of our other products, its natural formula is derived from organic orange and cinnamon – giving it excellent natural restorative properties.

We believe in clean beauty. This means cutting all the nasty chemicals and only using natural and ethically sourced ingredients. Our products are fully vegan, and we never test on animals at any point in the manufacturing process.

Clean beauty is a key to detoxifying your hair. Using natural products on your hair instead of those filled with harmful chemicals will help restore your hair to its natural state.

If you have any questions about our products, methods, or ingredients, you can contact us, and we'll be happy to point you in the right direction.

There are many reasons your hair may feel dry and damaged; over-processing with bleach or frequently styling your hair with heat tools are most commonly thought of as reasons why, but your hair can also be damaged by your environment and even by using the wrong, or damaging hair products without realising it.

No matter how your hair came to be dry and damaged – the perfect hair mask can significantly help to revitalise your hair. Hair masks are deep conditioning treatments that help restore important properties in your hair, such as natural oils for shine and moisture. If your hair looks dull, damaged, and lifeless, our hair masks are here to help! 

Re:Plenish Hair Mask for Dry and Damaged Hair

Our Re:Plenish Mask has been specially formulated to help revive hair that is dry and in need of a helping hand. The Re:Plenish hair mask is a moisture-rich, intensely nourishing deep conditioning treatment that’ll work to bring back some shine and lustre to your locks.

Our vegan-friendly mask uses natural ingredients to penetrate the hair, boost hydration and help seal in split ends. If your hair has been frizzy and full of fly-aways, Re:Plenish is the perfect restorative mask for you.

We use organically sourced ‘orange spice’ to give this mask an amazing natural fragrance with natural healing properties. Orange spice is an essential oil blend of fresh citrus notes and warming cinnamon spices – we’d never add harmful chemicals to our products.

We recommend regularly using this mask alongside our Re:Nourish shampoo and conditioner for the best results.

Re:Move Yellow Conditioning Mask for Blonde & Grey Hair

Our Re:Move Yellow Conditioning Mask is equally as nourishing as Re:Plenish; however, it also contains powerful pigments to add brightness to grey, silver and blonde hair. Much like a toner, it acts to neutralise yellow and brassy tones in the hair, leaving it looking salon-fresh.

Re:Move Yellow is formulated with Lemongrass, Lavender and Cedarwood – three natural products known for their enriching properties. The combination of naturally sourced, organic ingredients in this hair mask help to enhance colour and promote shine – renewing your look and bringing life back into your hair.

If you’re someone with light hair looking to replenish and revive your look – this pigmented anti-yellow mask could be just what you’ve been looking for!

Though masks are a great resource for retaining moisture, their intensity means they’re usually too intense for daily use. We recommend adding a chemical-free, clean, nourishing conditioner to your regular hair care routine to keep up the hydration and shine between masks.

If you’re unsure which mask you should use or have a question about our products, ingredients, or commitment to sustainable business, please feel free to contact us. We’re always happy to answer customer queries and give advice when we can.

Over-processing and over-styling can easily damage your hair, but your hair can also be damaged by your environment and even by using the wrong, or damaging hair products without realising it...

Best Vegan-Friendly Masks for Dry, Damaged Hair

Wet, lather and rinse, everyone knows the classic shampoo routine. However, do you know the reasoning behind the lather part? It is the most important stage of the process because it’s when the cleaning takes place. Sulphates in the shampoo cause the lather which then works to remove oil, grime and dirt. Consequently, when sulphates are used to wash hair they usually lead to a total elimination of grease and general build up on the scalp and hair.

Whilst this might seem desirable, a difficulty sulphates pose is that they can be too stripping. The scalp produces natural oils like sebum which are essential for its protection. Sebum not only defends against disease-causing microbes and potential bacterial infections, but it travels down the hair shaft from the scalp safeguarding every strand. The way sulphate shampoo strips your hair can leave it feeling dry, frizzy and brittle as well as cause irritation to your scalp. Whilst it might provide a thorough clean, the harsh properties are problematic to many. Hence why sulphate free shampoo was created, an alternative with countless benefits.

There are a lot of different conditions that could be caused or worsened by sulphate. Therefore, it is to no surprise that a sulphate free shampoo is better for many different hair types, such as:

For those with pre existing skin problems such as eczema, contact dermatitis or rosacea then opting for a sulphate free shampoo can be a gentle solution. Unfortunately, skin sensitivities in general tend to not cope well with sulphate. As a result of its harsh stripping properties the lather can cause further irritation and inflammation. If that is the case then prolonged usage could lead to scalp damage. The gentle way in which sulphate free shampoo works provides a significantly less abrasive solution. Which is why many healthcare professionals advocate for sulphate free shampoos, especially for those with sensitive scalps. However, always seek medical advice when suffering from specific medical conditions.

The natural structure of textured hair means that to achieve the curl’s optimal form it needs a significant amount of moisture. Using sulphate shampoo on curly or coiled hair can leave it overly dry, tangled and frizzy. Not only would this prevent definition but leaving the hair in this condition can ruin the curl pattern. It is especially important for naturally curly and coiled hair to be protected from this. Hair that is unaltered and unprocessed needs the natural oils which are produced to maintain it. Switching to a sulphate free shampoo is not only better for the hair’s health but improving its condition can lead to further benefits. It may reduce the excessive use of products that are meant to target sulphate created issues. For example, sulphate free, hydrated and healthy hair might not need styling products like frizz control serums and heavy leave-in conditioners.

7 benefits of using sulphate-free shampoo

Maintaining Natural Oil: As a result of sulphate free shampoo maintaining natural oils, hair is more likely to be noticeably softer and shinier. Harshly stripping the hair from these oils with sulphates can lead to dull, brittle and weak locks.

Preserving Colour: It helps save time and money by preserving the colour on dyed hair. A great investment for prolonging the life and vibrancy of coloured hair.

Suitable for Sensitivity: For those with sensitive scalps, this is a great alternative to prevent potential irritation and inflammation. As sulphates are harsh chemicals the less they are exposed to the scalp the better it is for the health of the hair.

Environmentally Sustainable: Commonly produced from plant derivatives, sulphate free shampoos are a more eco friendly option than sulphate shampoo.

Added Moisture Retention: Unsurprisingly, sulphate free shampoos help the scalp with moisture retention. Especially useful for those suffering with dry or damaged hair, retaining natural moisture will help with overall hair health.

Tear Free: Not only gentle for your hair and scalp, another benefit of sulphate free shampoo is it’s tear free. If it accidentally gets in your eyes it doesn’t cause the same burning experience sulphate full shampoo does.

No More Frizz: Completely frizz free hair might seem an impossible feat however, sulphate free shampoos can help to reduce and even prevent chances of hair becoming frizzy.

How do I know if my shampoo is free from sulphate?

Sulphates come in many different forms and their names can be quite complicated. It makes knowing what to look for on the label confusing. We have listed the following commonly used sulphate ingredients to help make awareness easier:

Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES)

Is Sulphate-free shampoo safe to use on coloured hair?

Yes, although sulphates are safe to use on coloured hair they aren’t necessarily the best. Sulphate is known to cause the colour on dyed hair to fade, making it last for a significantly shorter time than it should. It does so by penetrating the hair’s cuticle and leaving it open, enabling the colour to escape quicker. It can affect the natural proteins and weaken the hair too. Lastly, it also removes the natural oils needed to hydrate and maintain the processed hair. It’s harder for hair to retain its colour when the it’s left in this condition as it becomes drier and more brittle than normal. In order to keep coloured hair healthy and glossy it is paramount that the condition of the hair is preserved. Sulphate free shampoos do not  leave the cuticle open, affect the natural proteins or completely strip away natural oils. They work to gently lift enough oil and build up to clean without removing the essential elements. Hence why sulphate free shampoos are able to help the hair maintain colour as well as ensure it’s most optimum condition.

Are there any disadvantages of using sulphate-free shampoo?

One relative disadvantage to using a sulphate free shampoo is the level of which it cleans. Those used to stripping shampoos may feel like their hair isn’t clean enough after using a sulphate free alternative. Usually, this is because they aren’t accustomed to their hair having retained its natural oils. There are several ways to remedy this and to have a deeper clean with a sulphate free shampoo.

Try spending extra time massaging the sulphate shampoo into the scalp when washing. Since it doesn’t lather, a simple way to boost its cleaning ability is by physically working it in. Scalp stimulation in itself has significant health benefits, so why not try massaging sulphate free shampoo with a scalp massager?

Secondly and more commonly, double cleansing particularly helps with removing greasy build-up. Those with long or thick hair especially might find this helpful as their hair tends to retain even more oil. The first cleanse basically removes the majority of the build-up, composed of natural oils, dead skin cells and day-to-day pollution. What the second cleanse ensures is a complete removal of any residue of this build-up, leaving the scalp and hair in its optimum condition.

There might be an adjustment period for those trying sulphate free shampoo for the first time. However, with all its benefits it is definitely worth testing out and figuring a sulphate free hair routine that works for you.

Click here to shop our range of sulphate free shampoo

Wet, lather and rinse, everyone knows the classic shampoo routine. However, do you know the reasoning behind the lather part, and when a big lather isn't always good for your hair....

7 Benefits of Using Sulphate Free Shampoo

It’s been a great year at FFØR. Thanks to your continued support, many of our ethically sourced, clean beauty products have been nominated for international awards.

We have been fortunate enough to bring home a range of gold, silver and bronze awards at this year's Global Green Beauty Awards and have been highly commended at the Marie Claire Sustainability Awards. Read on to find out more about our award-winning hair care products!

The Global Green Beauty Awards take place annually and celebrate the beauty industry's move towards making their products, packaging and ingredient sourcing kinder to the planet.

At FFØR, all these things are at the forefront of our actions. We only use ethically harvested ingredients in our products and work hard to create gentle yet effective products.

We were fortunate to be recognised for these values at the Global Green Beauty Awards 2022. Take a look at some of our awards:

Gold Winner - Best Natural Conditioner - FFØR Re:Nourish Conditioner

Silver winner - Best Sustainable Hair Product - FFØR Ultimate:Protection Personalisation Drops

Bronze Winner - Best Ethical Hair Product - FFØR Purify:ACV Cleanse

We're very proud of our ethically sourced, sustainably made hair care products. Find out more about our Global Green Beauty award-winning products:

The gold winner, our FFØR Re:Nourish Conditioner, is a deeply replenishing conditioner capable of reviving dry and damaged hair, providing colour care and nourishment from root to tip. It is infused with organic orange and cinnamon to nourish and enrich your hair, leaving it feeling strong and healthy.
 

The Silver Winner, Ultimate:Protection Personalisation Drops, are highly concentrated intensive treatment drops that help to preserve and protect your hair from everyday environmental stresses such as solar radiation damage. Their vegan, plant-active formula also helps you to avoid colour fading, with natural peptides penetrating and repairing the hair from the inside out.
 

Our bronze winner, Purify:ACV Cleanse is a cleansing shampoo which works to rid your hair of product build-up without stripping it of its natural oils. It's packed full of organically sourced bergamot and vetivert, which gently cleanse and leave hair feeling healthy and shiny. It also makes for the perfect pre-colour treatment!

We're incredibly proud to have received an honourable mention for 'Best Vegan Brand' in this year's Marie Claire Sustainability Awards. We're passionate about creating vegan products that produce excellent results, and as a brand, we value animal welfare – we're even PETA approved! Some of the things we do to keep our brand as sustainable as possible include:

We're passionate about creating naturally derived formulas that leave your hair feeling healthy and looking great without the harsh chemicals and parabens you find in most products. You can read more about our commitment to sustainable beauty here.

If you have any questions for us, you can contact us here. We're always happy to answer questions about our products and stockists!

It’s been a great year at FFØR. Thanks to your continued support, many of our ethically sourced, clean beauty products have been nominated for awards, both in in the UK and globally...

With summer (literally) coming in hot, you know that the number one skin-care rule is to slather on your sun tan lotion to avoid sun-damaged skin. There's lots of information about how the sun can damage your skin, but can the sun hurt your hair?

The short answer is – yes. Just like how the sun's powerful rays can damage your skin, they can also damage your hair. We've put together some of our best advice on both how to avoid and how to save your hair from sun damage.

There are a lot of ways that the UVA and UVB rays that the sun emits can damage your hair. It's important to be aware of the effects that the sun can have on your hair and scalp so that you are able to find the right products and techniques to combat damage.

Lipid Damage – The outer layer of the hair strand (the cuticle) is held in place and protected by a layer of lipids; natural fats and oils that play a vital role in keeping hair healthy, strong, and shiny. When your hair is exposed to high levels of UV radiation, this lipid layer can be damaged, and the result is dry, frizzy hair and an increase in the number of split ends.

Scalp Damage – It is important to protect your scalp from the sun, just like any other area of skin. While your hair is designed to give some protection, it is not always enough on its own. Sunburn on the scalp is not only painful and dangerous in it’s own right, it can disrupt the natural production of sebum, leading to dry, unruly hair. The best way to protect your scalp and your hair from UV rays is to cover your head with a hat or a headscarf.

Colour Damage – Did you know that the sun can alter your hair colour? UV light can act in the same way as bleaching your hair, lightening the colour whether it is natural or dyed. Hair that has been previously bleached will be more susceptible, leading to brassy tones in the hair and a decrease in the longevity of your hair colour.

There are a few ways that you can prevent sun damage to your hair. Most of these are preventive actions that you can take to minimise the amount of sunlight that reaches your hair.

Wear A Hat – an easy solution to the 'sun problem' is to stay in the shade. A hat offers a stylish and easy way to bring the shade with you. It also creates a barrier between your scalp and the sun, preventing any possible sunburn.

Avoid Heat Tools – heat tools are known to cause damage to your hair. If you know you're going to be out in the sun, try to avoid using heat tools as this will only maximise the damage. Try a natural styling routine instead – using heat-free methods will help to make the hair healthier and prevent damage from the sun.

Reduce Bleaching – as much as we all love some sun-kissed highlights for our holidays, one of the best ways to stop damage would be to save the bleaching for when you're out of the sun. The sun can alter the colour of your dye, leaving it brassy or reducing the longevity of your colour.

Fixing damaged hair is never an easy, one-size-fits-all process. If your hair is severely damaged, you should go to the salon for professional advice. However, if you've just got a few split ends or your hair is lacking moisture, we have a few key recommendations that can help to revive your locks:

Use A Hair Mask – A hair mask can be the perfect way to give your hair some much-needed moisture. Our nourishing Re:Plenish Mask is ideal for deep conditioning and restoring some much-needed moisture after sun damage.

Condition Regularly – Upkeep is vital when it comes to healing your hair. Though a hair mask can help give you some instant revitalising, you'll need to keep up your hair care routine for the best results. Using a natural, moisturising conditioner like our Re:Plenish Conditioner, you can bring your hair's life back a little more with each wash.

Cut The Chemicals – When you have damaged hair, you don't want to be putting more chemicals on it. All of our products are naturally made, without sulphates, parabens, mineral oils or synthetic colours and we operate on the belief that clean beauty is best for your hair. You won't find any harsh or harmful chemicals in our products, and they're all completely vegan and cruelty-free.

If you have any questions about our products, methods, or ingredients, you can contact us, and we'll be happy to advise you.

With summer (literally) coming in hot, the number one skin-care rule is to slather on your sun tan lotion to avoid sun-damaged skin. There's lots of information about how the sun can damage your skin, but can the sun hurt your hair?

Whilst it's well known that you need to take extra care with your skin when you are soaking up the sun, what about your hair? Heat, sunshine and humidity can all wreak havoc on healthy hair if not protected properly. So, if you are not sure about the best summer hair products to use to help your hair beat the summer heat and keep your locks styled all day, read on for our handy guide to luscious locks and healthy hair all season long.

If your hair is prone to frizz in the heat, then summer can be tough to navigate, especially if you want to go from day to night with minimal fuss. Luckily our perfectly pocket-sized Super:Fly Fix is here to help you out.

This vegan-friendly gel provides the perfect amount of hold without weighing down your hair or giving you a greasy feel. Crafted with the refreshing smells of aniseed, orange, and fennel, this is the perfect way to tame even the most frizz-prone hair while offering enough hold to keep your hairstyle in place for a night of dancing under the stars.   

If you are hitting the beach or the pool this summer, regular dips can quickly take their toll on your hair. Give your hair a respite from the salt and chlorine with our Re:Plenish Mask.

This deep conditioning hair mask will boost your hair’s hydration and help smooth split ends that can easily come from sun exposure. For extra protection for your hair, check out our Inner:Strength Personalisation Drops. This intense treatment is ideal for protecting hair from heat damage. Just add two drops to your conditioning mask, mix and apply to pre-shampooed hair, comb through and leave it for 3-5 minutes before rinsing out. These powerful drops will help build strength from within, while protecting the surface of the hair from styling & environmental stresses. 

All hair needs protection from the sun, but coloured hair, especially bleached blonde, needs that little bit more love to keep it vibrant and in good shape. UV exposure can be especially damaging to coloured hair, fading it out and making it brittle. Our Re:Move Yellow Shampoo and Conditioner will be great to help you with this.

Our Re:Move Yellow silverising range is intensely hydrating and highly illuminating, and ensures to remove unwanted yellow and brassy tones from grey, silver and bleached blonde hair. Blended with enriching, organic Lemongrass, Lavender and Cedarwood, the vegan-friendly formulations help maintain brightness without compromising the integrity of the hair, or your animal-loving values.

Beachy waves are a summer staple, but as we know, the beach can take its toll on your hair. If you want the look without the damage, then give our True:Grit texturizing spray a try. Designed to separate hair strands while providing a medium hold, you can get those glorious waves to last all day while still treating your hair to the delights of organic bergamot and vetiver.

These are just a handful of the cruelty-free and vegan products we offer that can keep your hair happy and healthy in the summer months. If you want some extra help with your summer hair care routine, drop us a line here and our team of experts will get back to you.

Whilst you know to take extra care with your skin in the sun, what about your hair? If you are not sure about the best summer hair products to use, read on for our handy guide to luscious locks and healthy hair all season long.

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