A circular life cycle
As PCR has already been processed originally from a fossil fuel to plastic, the reuse of that plastic into a new PCR bottle doesn’t require any further depletion of new fossil fuels, providing a closed loop packaging solution. In addition, it creates a sustainable solution to repurposing recycled plastic, even products which were originally consumed as single use. Therefore, choosing PCR helps to reduce the amount of waste that is disposed of in environmentally destructive landfills or becomes harmful marine debris.
But what is PCR?
PCR stands for post-consumer recycled (PCR) materials. This is any plastic products which have been disposed of and then reprocessed. This recycled plastic is then repurposed into our packaging.
Every bottle is unique
If you see a slight colour variation between our bottles this is because PCR originates from discarded coloured plastics, so as a result, there can be a small number of inclusions in materials. Increasing the levels of recycled content in our packaging also can result in variation of colour from batch to batch. Uncompromising quality and environmentally sustainable packaging is our priority and so , we hope you appreciate the uniqueness of each bottle just as much as we do.
We understand that sustainability best practices and our environmental impact are everchanging, that is why we are constantly looking at more effective ways to achieve this. We are currently working with our suppliers to explore ways of increasing the percentage of PCR used in our bottles, with the goal of eventually using only recycled materials for our entire range.